In 2002, Maya Powell, daughter of Schwartz Powell founders Lisa Schwartz and Doug Powell, was diagnosed with Type 1 diabetes at the age of seven. As a result of this experience, Lisa and Doug recognized the alarming lack of well-designed tools for learning and managing the daily complexities of diabetes, and they put their creativity to work by developing Type1Tools, a line of kid-friendly, intuitive educational products with an emphasis on colorful graphics and simplified information.
In an industry characterized by text-heavy materials that intimidate and confuse, Type1Tools were clarifying and inspiring. The product line became the template for a groundbreaking approach to design for the healthcare industry. In 2005, Type1Tools expanded into HealthSimple® to bring this approach to a broader audience in the health and nutrition category. After working with many of the giants of healthcare, including Eli Lilly, Roche, Blue Cross Blue Shield and American Diabetes Association, HealthSimple was acquired in 2007 by McNeil Nutritionals, a division of Johnson & Johnson.
The HealthSimple story has been featured in numerous articles and books including the recently published A Designer’s Research Manual by Jennifer Visocky O’Grady and Ken O’Grady, and The Design Entrepreneur by Steven Heller and Lita Talarico.