HEALTHSIMPLE | PATIENT EXPERIENCE | PUBLIC HEALTH | EMPLOYEE CULTURE | HUMAN CENTERED DESIGNHUMAN CENTERED DESIGN
Starting with real, human wants and needs helps us focus on what’s most desired. We can craft more meaningful, targeted, resonant solutions when we develop true empathy and understanding of our audiences. Deeper comprehension = informed decisions over assumptions.
Multi-disciplinary, curious teams
Picking from an array of tools and methodology—we query throughout a project’s development with a spirit of test and learn. The iterative process is multi-phased, and relies on multi-stakeholder involvement and co-creation.
Inspiration - Ideation - ImplementatioN
>Scope Explore problems and opportunities > Discover Conduct research in order to understand the problem and gain insights > Synthesis Interpret learnings and define opportunities >Generate Conceive of new solutions > Prototype Select promising ideas to develop and test > Pilot As possible, test ideas to prove value, measuring impact, refine. > Launch!